Fazoli’s, founded in 1988, redefined Italian-American comfort for the fast casual space - scaling from a regional concept into one of the largest Italian QSR chains in the US, built on generous portions and bold, accessible flavour.
Fazoli’s was repositioned as an accessible brand without the need for a budget aesthetic, using confident, vibrant design to bring warmth and personality while maintaining mass appeal. Long-standing assets like Tony Tomato were refreshed, evolving the mascot into a more contemporary character while retaining its original charm.
