Since 1952, Fatburger has been woven into LA's cultural fabric, known as much for late-night crowds and post-gig runs as they are for burgers. The brand holds a place in hip-hop history, famously referenced by Ice Cube in It Was a Good Day, and has long been a gathering spot for artists and creatives.
Campaigns such as the Baby Fat launch leaned into that legacy, using bold, typography-driven visuals across digital, social, and in-store channels. The work evokes brand’s heritage and energy while giving it a contemporary edge.
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Connect CMS Image fields (Image 1–10)
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