Round Table Pizza is a heritage brand rooted in Arthurian legend, known for its long-standing presence in American pizza culture since 1959. The work builds on that legacy, leaning into a rich visual world of medieval storytelling to create something distinctive, ownable, and full of character.
Through a unified visual system spanning illustration, murals, merch, and campaign design, the brand is shaped into something immersive, ownable, and built for scale. The result is a clearer, more confident identity that shows how Round Table can evolve with purpose - balancing legacy with a more ambitious, creatively driven future.
